Multisani

new technologies in a company full of tradition

AKA Szczerbiccy, a family-owned B2B business, offers bathroom fixtures and various installations. The client decided to launch an e-commerce store to expand their B2C consumer base. They came to us with an idea, and we developed everything from scratch.

My role:
workshop
ux strategy
design
user research
project management
Results:
  • Development of a B2C brand strategy

    Established a brand identity and user personas through collaborative workshops, tailoring the approach to home builders and renovators.
  • User experience strategy

    Crafted a user-centric experience by conducting user research, competitor analysis and creating detailed information architecture.
  • Mobile-first UX design

    Adopted a mobile-first approach, resulting in intuitive navigation, efficient product search, and innovative features like package splitting to enhance the user journey.
Tools:
  • Figma
  • FigJam
  • Asana

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workshop

Developing brand identity and user understanding

Results:
  • Gaining insight into customer pain points

    Deep understanding of the needs and challenges faced by home builders and renovators, informing strategic decisions like introducing parcel splitting to alleviate delivery delays.
  • Development of brand identity

    Defined the new B2C brand's visual and emotional tone, and also defined brand values such as family, reliability, and expertise.
Methods:
  • Personas
  • Value Proposition Canvas
  • Moodboard

ux strategy

Adopting a mobile-first approach and structuring information architecture

Results:
  • Mobile-First Approach

    Recognizing the challenge of competitors' websites in adapting to mobile views, a decision was made to prioritize mobile-friendly design, enhancing user experience across devices.
  • Structured Information Architecture

    The development of a structured architecture in three stages (B2C store, purchase path, user dashboard) facilitated smooth user navigation and streamlined the ordering process.
Methods:
  • Information Architecture
  • User Flow
  • Competiton analysis

An example of imperfect implementation of filters and sorting options from a competitor.

ux design

Iterative prototyping for mobile experience

Results:
  • Mobile UX prototypes


    I designed mobile UX prototypes focusing on efficient product search, intuitive product cards, and a streamlined purchase process.
  • Solved problems with the purchasing path

    Package splitting is a rare feature and we didn't have many benchmarks. Working solo, I experimented and tested this feature with colleagues, refining it through numerous iterations.
Methods:
  • Low-fidelity wireframes
  • Prototyping
  • Hallway Testing
  • Iterative approach
explore the prototype

First lo-fi design of package splitting in a shoppingcart view

One of the latest iteration of a shopping cart view. I've added information about a free package and a cost summary.

user research

Insights from usability testing and interviews

Results:
  • Solved usability issues

    There were challenges in selecting delivery methods for shared packages. I resolved this issue using insights gained from research.
  • Discovered customers strategies

    Participants search strategies vary based on decision-making stages, browsing categories when unsure and using the search bar for specific products.
  • Successful research session coordination

    Testing the prototype on mobile while sorting cards on desktop required participants to connect on two devices initially. I took precautions, so only one person had technical issues.
Methods:
  • Remote usability testing
  • Card Sorting
  • Short interviews

Participants didn’t know that they had to confirm their choice of delivery method.

The solution was to confirm the choice by clicking on the delivery method.

"I see these two scenarios. If I know exactly what I'm looking for, I'll use the search bar. But if I wouldn't know what exactly it should be, I'd go into the categories."

Ms. Ola - participant

project management

A journey from branding overhaul to operational excellence

Results:
  • Change in visual direction for UI project

    I led the reevaluation of Multisani's branding, pivoting from a bathroom-centric to a universal 'everything for the home' concept following our research.
  • Successful website implementation

    I cooperated with an external partner. Technological limitations arose along the way, but through collaboration with the development team, compromises were successfully reached.
  • The process of adding products

    I led a workshop to develop a product addition process, involving management, managers, and data scientists. We iteratively refined it to seamlessly integrate into employees' daily routines.
Methods:
  • Constructive feedback
  • Process Mapping
  • Iterative approach
Logo, color palette, and recommended photos originally created by the branding agency.
Logo, color palette, and recommended photos developed during the rebranding changes.

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feel free to reach out to me

olaprzytula@icloud.com

© 2024, designed and implemented with
by ola przytuła