Razem dla Słuchu Case Study

Razem dla Słuchu

changing the user path improved the conversion rate by 74%

Razem dla słuchu (Together for hearing) is a unique platform for hearing implant users, providing essential information and global updates. The website includes a hearing test and a form, and my objective was to optimize the conversion rate for form completions.

My role:

a/b testing

design

user research

Results:

Improved Conversion Rate 
Version B of the form design resulted in a 74% improvement in the conversion rate for form completions. By asking users to fill out the form before obtaining the test result, the number of completed forms increased significantly, particularly among qualified individuals.
Enhanced User Qualification 
Version B of the form design effectively prevented users who don't qualify for an implant from submitting the form, eliminating 'cold leads' and ensuring that the completed forms are more likely to come from qualified individuals.